Purpose Built

We have been manufacturing raw dog food for several years which we package into a variety of convenient sizes. 'Jack Wolf' and 'Primal Instinct' originally started from a single shop in Brighton before we later built our factory in East Sussex so we are well placed to understand the needs of retailers.

Raw food has become immensely popular with owners since we started our company back in 2014 and it's been interesting to note the changes in attitudes over that time. We continually strive to be a trusted manufacturer operating and have become known for our high standards.

  • Enhanced Product Texture

    Due to refinements in our manufacturing process we achieve a premium texture for the cut size resulting in near zero bone complaints common in raw foods.

  • Reduced Plastic Waste

    The use of various packaging films from recyclable plastic to home compostable result in a considerable reduction in plastic waste which is preferred by customers.

  • Non-existent Breakages

    Common-place with rigid tubs and other forms of breakable packaging which frustrates busy retailers, accidental breakages are rare saving you time and trouble.

  • Fresh and Hygienic

    Our airtight packaging prevents oxidation (greying) of the products outer layers and provides truly hygeinic seals safely locking in product freshness.

  • High product availability

    With our strong supplier relationships and our modern factory we are able to respond to customer demands rapidly across the most common proteins.

  • Distinctive ranges

    Simple, timeless and popular recipes are produced by us under the Jack Wolf® Brand. For those who prefer 'meat-only' we provide the Primal Instinct® range.

Quality sealed in

The 800g and 500g portions are the biggest sellers. Simple to unwrap and decant into a fridge container. The 800g has compostable film which behaves like a normal 'plastic' but without the guilt - certified home compostable.